Transcription: You’ve come to a crossroads … a watershed moment where you decide that it’s best to change up your marketing. Maybe you plan to employ a new strategy. Maybe you want to try a new delivery vehicle for your message, and have decided to move from a passive medium like newspaper to an intrusive […] Read more »

Transcription: Humor can be an effective tool for advertisers to win the attention of their audience. But what’s the most effective use of humor in advertising? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. If you create ads that entertain with humor, […] Read more »

Transcription: Ad copywriting is one skill that can take years — sometimes even decades — to master. But there are a handful of tips that’ll shorten your learning curve. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned and I’ll share […] Read more »

Transcription: My partner, Roy H. Williams says, “I’ve never seen an advertiser fail due to reaching the wrong people, but I have seen hundreds fail due to irrelevant, uninteresting messages.” Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Keep watching, and I’ll […] Read more »

Transcript: Do you expect advertising to cure whatever ills your company? If so, you may be putting the cart before the horse, my friend. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and we’ll discuss what you absolutely MUST do […] Read more »

Transcript: Marketing is a funny thing. The desire to persuade is often so seductive that even the tried and true pros get caught up in agreeing to do things that marketing was never intended to do. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark […] Read more »

Transcript: So tell me … are you gonna run your ads on the radio? Maybe TV? Or how about newspaper? Oh, I know … billboards! Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Today we talk media selection and tackle one of […] Read more »

Transcription: You’re goal is to build a powerful, dominate brand … a transformative brand that grabs the hearts of your customers and becomes an integral part of their lives. That’s no small feat. In order to accomplish such a task, we’re gonna need some help. So let’s turn to the wisdom of Aristotle. Tom Wanek, […] Read more »

Transcription: Skin-in-the-game … that’s usually a good thing. It helps you to stay focused and committed. But there are times when having skin-in-the-game can lead to irrational decision-making. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Keep watching and I’ll show you […] Read more »

Transcription: Are you looking for the butterfly wings in your business? If so, I predict you’ll see great success, my friend. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and see why the single most powerful thing you can do […] Read more »