Stir The Emotions That Reside Within Your Customer’s Heart

Transcription: What will persuade your customer to buy from you? That’s the gazillion dollar question, right? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and I’ll share the number one way to electrify your ad copy. It’s a technique that […] Read more »

Emotional Desire or Faux Benefit?

Transcription: Saying the right thing is far more important than how you say it. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Watch today’s episode and learn how to be positively certain you’re speaking to an emotional desire. One that your customer […] Read more »

How To Sell A Dream

Transcription: Persuasion is the goal of marketing, as any brand builder worth a lick will tell you. Knowing this helps, but how do you persuade the greatest number of people to buy from you? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. […] Read more »

What’s The Big Idea?

Transcription: Hey, Mister! What’s The BIG Idea? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Last episode we talked about opening your ads with fire … opening your ads with a First Mental Image that has a mega-ton of impact. Well, in […] Read more »

Open With Fire

Transcription: So many times, business owners want to know the right combination of words or phrases that will generate a buying response and cause people to choose your business instead of one of your competitors. Oh, if only advertising worked that way. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn […] Read more »

Is Business Booming? Here’s The Monster That Should Keep You Up At Night

Transcription: Marketing challenges come in all sorts of shapes and sizes. That’s what I love about marketing. Cookie cutter solutions just don’t exist. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and I’ll explain what should keep you up at […] Read more »

Four Words That’ll Forever Change Your Marketing

Transcription: Not getting the results from your marketing efforts that you’d like to see? Perhaps you’re suffering from “riddle me this” advertising. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Keep watching, and I’ll give you four words that’ll forever change how […] Read more »

The One Simple Marketing Maneuver That Separates You From Your Competition

Transcription: The Contrast Principle in psychology states that decisions are not made in isolation. Rather, we look for the differences among our available choices. So how does this impact your marketing? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and […] Read more »

How To Sell Parity Products Or Services

Transcription: Your success in business is directly related to standing out, not fitting in. So, you hunker down to determine how you’re gonna differentiate your brand and position your company for maximum impact … aaaand you’ve got nothin’. You’re drawing a blank. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn […] Read more »