Four Words That’ll Forever Change Your Marketing

Transcription: Not getting the results from your marketing efforts that you’d like to see? Perhaps you’re suffering from “riddle me this” advertising. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Keep watching, and I’ll give you four words that’ll forever change how […] Read more »

The One Simple Marketing Maneuver That Separates You From Your Competition

Transcription: The Contrast Principle in psychology states that decisions are not made in isolation. Rather, we look for the differences among our available choices. So how does this impact your marketing? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and […] Read more »

How To Sell Parity Products Or Services

Transcription: Your success in business is directly related to standing out, not fitting in. So, you hunker down to determine how you’re gonna differentiate your brand and position your company for maximum impact … aaaand you’ve got nothin’. You’re drawing a blank. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn […] Read more »

How To Use Humor In Advertising

Transcription: Humor can be an effective tool for advertisers to win the attention of their audience. But what’s the most effective use of humor in advertising? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. If you create ads that entertain with humor, […] Read more »