Transcription: Ad copywriting is one skill that can take years — sometimes even decades — to master. But there are a handful of tips that’ll shorten your learning curve. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned and I’ll share […] Read more »
Reaching The Right Customer
Transcription: My partner, Roy H. Williams says, “I’ve never seen an advertiser fail due to reaching the wrong people, but I have seen hundreds fail due to irrelevant, uninteresting messages.” Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Keep watching, and I’ll […] Read more »
The One Thing You Must Do Before Writing Ad Copy
Transcript: Do you expect advertising to cure whatever ills your company? If so, you may be putting the cart before the horse, my friend. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Stay tuned, and we’ll discuss what you absolutely MUST do […] Read more »
How To Avoid Chasing The Fool’s Gold Of Marketing And Advertising
Transcript: Marketing is a funny thing. The desire to persuade is often so seductive that even the tried and true pros get caught up in agreeing to do things that marketing was never intended to do. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark […] Read more »